“I believe in luxury that is wearable."

"I love being able to throw a dress and a few outfits in a suitcase and look put together without the worry.”

– Sonja Morgan, Founder.

Every Woman Deserves Luxury

With Sonja’s extensive fashion experience as a model, merchandiser, retailer and luxury brand expert, she infuses her brands with New York City sophistication and an international flair.


Sonja Morgan New York

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As Seen In


Sonja By Sonja Morgan

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Sonja Beauty

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What People Are Saying

I could see certain pieces living in her own closet. Ideal for weekend or travel (because, honestly, if you're going to trust a housewife about jetting around, there's no one better than Sonja).

Elle Magazine

"I'm pleasantly surprised by how gorgeous everything is. From swimwear to dresses to jewelry to jackets to jumpsuits to pants to tops, the line is all-encompassing."

Bustle Magazine